Image Source: lipstick-pictures.blogspot.com.au
Oh, the confusion! Saying UX when you meant to say UI and vice versa? Believe me, I have been there. I have watched designers and UX experts cringe when I mixed up the words. I think I understand them better now. And not because I got myself a certification in either. It’s because I am a foodie! So, I will explain you the same way I understood it.
How many times have you dug your teeth into a pie (or a burger for that matter) that looked tantalising only to realise that it didn’t taste as good. All those pretty pictures of food in advertisements (I call it food porn) that left you salivating and yet had you taken a bite of it, you would have probably ended up in the hospital. That’s all fake. But I don’t want this post to turn into a rant on how advertisers mess with our senses so I will stay on course.
How the food looks is its UI (User Interface). What you feel when you eat it is its UX (User Experience). If it looks good and tastes good, you are a winner (and so is the chef!). However if it looks good but doesn’t taste so, then you might not visit that eatery again (don’t go there on a date). If it doesn’t look great but tastes awesome, then you might want to go there repeatedly (it might be a tad difficult for the eatery to get customers in the first time though). Now let’s see how does this analogy work with digital screens (websites, mobile apps, etc.).
When you look at a website or a mobile app that looks really slick but is a nightmare to work with because of convoluted workflows, you have a great UI but bad UX. The opposite is when you have an average or poor looking screen but it does what it says and doesn’t tax your brain in the process. That is when you have a poor UI but good UX though such scenarios are rare. A winning website or app not just looks awesome but also lets the user cruise through it leaving him with a sense of satisfaction and accomplishment.
Sometimes the experience with food goes beyond eating and involves digestion or even longer term affects. You had a great meal but it made you feel bloated and you ended up farting all night much to the chagrin of your partner. Or it gave you a sore throat and you had to go to the doctor to find some relief from incessant coughing. Disclaimer: As someone who loves to try new food from different eateries, I have fallen victim to both the above scenarios. Similarly, it’s possible that the user experience with a website led you to believe that you had set everything properly only to realise later that it wasn’t so and you had to go through a lot of trouble fixing it. That qualifies as poor (if not terrible) UX too.
Summing up, don’t just put lipstick on a pig. Before you make the website or app pretty, make sure it works well too. If you really want your burger to give an orgasmic satisfaction to its eater, make sure its done well and looks good too. Now all this talk about food has made me hungry. I will go and eat something.